Virtually all social media revolves around videos and the trend is that this will become increasingly stronger in the coming years. If your customers are on the internet and you need to win them over, you need to produce videos.
The possibilities are endless and range from the audience you are reaching to which platform this content will be displayed on
Regardless of what your production is, always keep in mind that you must value short, objective and high-quality videos. Don't fall into the trap of thinking that videos for the internet can rely on amateur production. The public will understand amateurism as your company's trademark and will trust more in your competitor who shows that quality is the basic premise. So hire a good video production company.