It is essential for an e-commerce to have videos so that its customers can get to know and be interested in its products and services.

According to a Wyzowl survey (2020) 84% of people claim they have already been convinced to buy something thanks to videos and 80% of companies say their sales have increased after investing in audiovisual productions of their products.

Furthermore, e-commerce sites with videos are 53 times more likely to appear on the first page of Google's search according to the search engine's own Analytics.

  • A video for your e-commerce can present the product and show all its features, awakening the public's desire for consumption.
  • Tutorial videos show step by step how to use the merchandise or service, helping the client to imagine himself in that situation.
  • One client believes in another. That's why videos with users giving testimonials or opening and talking about the product as in unboxings generate more security.
  • With good montage and editing, it is possible to create attractive and captivating videos for your online store with just product photos.



Getting to know the merchandise in depth gives credibility to the public. The more assertive, didactic and informative your e-commerce video is, the more potential customers will trust your product.


The quality of the video reflects the product or service presented. Good professional capture ensures that the customer believes in the excellence of the merchandise and the brand.


De acordo com o “The Ultimate List of Marketing Statistics for 2020” (Hubspot), mais da metade dos usuários procuram vídeos de um produto antes de decidir comprá-lo. O vídeo de seu produto deve tirar a maior quantidade de dúvidas possíveis desse cliente. É por isso que você deve compreender o seu público, suas incertezas e dores, para apresentar a solução ideal na sua mercadoria.


More complex data and explanations are more easily understood with the help of motion graphics, whether with character creation or the representation of the product itself. The use of videography is also very useful when clarifying non-tangible products or services such as car insurance or digital courses.

Why hiring 8 Millimeters?


We are always on the lookout to promote remarkable experiences through our products. We believe that your e-commerce videos can truly captivate your audience and help in the relationship between them and your brand.


We have a qualified team from pre to post-production. Our screenwriters are concerned with getting to know your brand, products and services in depth to represent them in the best possible way, as well as our editing team specialized in various techniques ready to meet your interest.


We have extensive experience in capturing videos for e-commerce of different products and services, besides having the structures and equipment necessary to deliver the best video for your company.